The natural toothbrush that's actually good.
Soft horse-hair bristles, zero plastic, and it actually cleans.
Earth & Ivory Horse-Hair Bamboo Toothbrush (4 Pack)
Love it in 60 days, or your money back.
Try it for two months. If it's not the brush you keep reaching for, we'll refund you and you keep the brushes.
Earth & Ivory Horse-Hair Bamboo Toothbrush (4 Pack) 02
You got plastic out of everything but your toothbrush.
The one thing you actually put in your mouth, twice a day.
Glass containers. Filtered water. Clean deodorant. You've swapped out almost everything.
Except your toothbrush. Those bristles are nylon. Petroleum plastic, against your gums, every time you brush. Every stroke sheds a little more plastic into your mouth. The handle was never the problem. The bristles are.
Real horse hair is the swap that finally counts. Soft on sensitive gums. Teeth polished smooth. Nothing plastic near your mouth. The low-tox swap that finally feels as clean as it sounds.
Everything a natural brush should be
Real horse hair, not nylon
The bristles are actual horse hair. No petroleum, BPA, phthalates, or PFAS. Nothing plastic touches your mouth, so there are no microplastics to shed into it while you brush.
Soft on your enamel and gums
Most natural brushes are stiff enough to scrape at your enamel. Ours are soft, but packed dense enough to polish your teeth genuinely clean. Gentle enough for sensitive gums, morning and night.
It won't fall apart in your mouth
A denser weave and a locked base hold the bristles in place. No loose, scratchy hairs, and no brush that sheds itself to pieces after a week.
That just-cleaned feeling, every morning
The dense, soft bristles leave your teeth polished and smooth. Run your tongue across them after you brush and you'll feel it.
Plastic-free, and actually good
Real, soft, and it stays put. Here's how it stacks up.
Plastic-free, and actually good
Real, soft, and it stays put. Here's how it stacks up.
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Earth & Ivory
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Boar-hair
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Plastic Brush
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100% Plastic Free
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Soft on enamel & gums
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Bristles that stay put
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Stands up to dry
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Why plastic bristles are the problem
The bristles on a standard toothbrush are nylon, a petroleum plastic. And brushing wears them down.
A 2025 study in Ecotoxicology and Environmental Safety measured it: a plastic toothbrush sheds an average of at least 2.3 million microplastic particles a year during brushing (PubMed PMID 40680448). A bamboo handle doesn't change this. If the bristles are nylon, they shed like any plastic brush.
Earth & Ivory bristles aren't plastic. They're real horse hair, a natural fiber. Nothing petroleum-based to break down means no microplastics to shed into your mouth. Not fewer. None.
That's the whole reason we made it.
2.3 million vs. zero
2.3 million vs. zero
2.3 million microplastic particles the average plastic toothbrush sheds in a year of brushing (Ecotoxicology & Environmental Safety, 2025)
times a year a plastic brush is in your mouth (twice a day, every day)
microplastics from our horse-hair bristles. It's keratin, not plastic.
Try It Risk-Free For 60 Days
Try it for a month. If it's not the natural brush you actually keep using, we'll refund you.
Questions? We've Got Answers.
That's the #1 reason people quit them — and why we built the bristle lock. A denser weave and secured base hold the bristles. You may see one or two settle in the first days; then it stops. It won't fall apart on you.
Soft doesn't mean weak. The bristles are densely packed, so they polish your teeth thoroughly without the scraping. That squeaky-clean, just-left-the-dentist feeling is the first thing people notice. Run your tongue across your teeth after and you'll feel it.
That warning is about boar hair, which is stiff. Ours is horse hair — noticeably softer. It cleans and polishes without scraping. It's the natural brush for sensitive teeth and gums, not against them.
Only if it has to lie flat in a puddle. Ours stands upright on a sealed base and dries between brushes, so it stays fresh.
Plastic toothbrush bristles are nylon, and they wear down as you brush. Research has found they shed microplastic particles into the mouth over. Ours have no plastic to shed, so with this brush it's simply a non-issue. And if you're skeptical of the whole topic, that's fair. It's still a better brush on feel, shedding, and drying, so either way you come out ahead.
Fair, and we won't pretend otherwise: the bristles are real horse hair.
Actually the opposite. People brushed with natural bristles for centuries before plastic existed. We just made a version that holds up, backed by the guarantee.
Delivery times depend on your location:
- Domestic orders: typically arrive within 3–10 business days
- International orders: usually arrive within 7–13 business days
Once your order ships, you’ll receive a tracking link via email so you can follow its progress every step of the way.